Graduation project, Give A Sh*t

Bowel cancer is one of the most common types of cancer today, yet it still does not receive enough attention. Give a Sh*t is a limited edition toilet paper created for Lambi during Bowel Cancer Awareness Month in March to help raise awareness and support research.

Since toilet paper is something everyone uses every day, the campaign transforms an ordinary product into an easy way to make a difference. Part of the sales will go towards bowel cancer research, helping support the fight against the disease. The packaging uses the color blue, inspired by the blue awareness ribbon for bowel cancer.